Coca-Cola: Building a Timeless Brand Through Emotion and …
2024年9月12日 · Coca-Cola’s approach is a lesson in the power of emotional storytelling, cultural adaptability, and timeless consistency in creating a brand that doesn’t just sell products but connects deeply with consumers’ emotions.
Research on Emotional Marketing Based on the Case Study of Coca-Cola
2022年9月27日 · In this paper, the Coca-Cola case study will be analyzed to illustrate specifically how emotions affect consumers’ judgment and willingness to share information and the company's marketing model/strategy.
Pop, Fizz, and Emotion: How Coca-Cola’s Emotional Branding …
2023年4月28日 · Coca-Cola has been using emotional branding for decades to create a brand personality that evokes joy, happiness, and optimism. In this article, we’ll explore the magic of emotional branding and how Coca-Cola’s strategy has made it a global phenomenon.
Emotional Persuasive Techniques in Advertisements on the Coca-Cola …
2021年10月23日 · This paper looks at the emotional persuasive techniques used in advertisements of the Coca-Cola soft drink brand of the Coca-Cola Beverage Company.
consistent authenticity resonates with consumers, creating a sense of trust and loyalty. Universal Values: Coca-Cola's brand narrative is built on universal values such as happiness, friendship, and optimism. The brand aims to create positive emotional experiences and evoke a sense of joy and shared moments.
'Share A Coke': How Beverage Giant Coca-Cola Uses Emotional Marketing ...
2014年7月15日 · Coke’s “Share A Coke” campaign is a prime example of how soft drink companies play on the emotions of their customers. Here’s how it works: Coca- Cola, Diet Coke, and Coke Zero have taken their iconic logos off of the bottles and replaced them with thousands of different people's names.
Coca-Cola: Values and Emotions - Global Marketing Professor
Coca-Cola brings together profitability and worldwide support unlike any of its competitors. Their $55 million donations to various charities, foundations, and countries as Covid relief grants, truly emulates the values of the company.
Coca Cola – Selling with Emotion - Hidden Depth
Successful companies sell through emotions rather than features of a product. They connect with their audience on an emotional level which creates a strong bond. Coca Cola don’t tell you about how sweet their drinks are or how different they are compared to water. They show you the kind of lifestyle their drink embodies.
How Coca-Cola Built the World’s Most Memorable Brand
2022年11月17日 · 91% of customers are willing to advocate for businesses with which they associate positive emotions. How Coca-Cola Applies Emotion. Coca-Cola, famously, “owns happiness.”
Coca-Cola's 'Taste the Feeling' Campaign: A Refreshing Approach …
2024年6月13日 · In 2016, Coca-Cola unveiled its highly anticipated ‘Taste the Feeling’ Campaign, marking a significant shift in its marketing approach. The campaign aimed to create an emotional connection with consumers by focusing on the experience of enjoying a Coca-Cola drink rather than just the product itself.