Coca Cola's 'Taste the Feeling' Campaign - Business Insider
网页2016年1月19日 — Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the...
COCA-COLA'S "TASTE THE FEELING" CAMPAIGN - History Oasis
网页As the "Taste the Feeling" campaign took shape in 2016, Coca-Cola, with a history replete with sonic landmarks, opted for an auditory emblem to bolster their narrative. The birth of the song "Taste the Feeling" was not merely a brand jingle—it was an anthem aiming to resonate globally, much like the beverage it celebrated.
Coca‑Cola Announces New ‘One Brand’ Marketing Strategy and Global Campaign
网页2016年1月19日 — Marking a significant shift in its marketing strategy, Coca‑Cola has announced that for the first time ever, all Coke Trademark brands will be united in one global creative campaign with the new tagline “Taste the Feeling.”.
Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste …
网页2016年1月19日 — Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline. The ‘One Brand’ strategy, which brings its four product variants – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under the Coca ...
Coca-Cola Announces "One Brand" Campaign | Press Release
网页2016年1月19日 — The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with #TasteTheFeeling. Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new 'One Brand' global …
Coca-Cola's 'Taste the Feeling' Campaign: A Refreshing …
网页2024年6月13日 — Step back in time to the iconic era of the 1970s where Coca-Cola revolutionized the advertising world with their groundbreaking ‘Taste the Feeling’ campaign. Explore how this campaign not only changed the way we view soda commercials but also left a lasting impact on pop culture as a whole.
Coca-Cola Announces “One Brand” Global Marketing Approach
网页2016年1月19日 — The ‘One Brand’ Strategy: Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand. Comes to life in a global campaign - “Taste the Feeling” – that uses universal storytelling and everyday moments to connect with consumers around ...
How Coca-Cola is bringing 'Taste the feeling' to ASEAN
网页2016年3月17日 — The new strategy sees the beverage giant’s three Coca-Cola variants—Classic, Light and Zero—united under a single brand identity, with a move away from executing multiple brand campaigns. ‘Taste the feeling’, was unveiled in January with Ogilvy New York, Sra. Rushmore of Madrid, Santo of …
Coca-Cola unites brands under 'Taste the Feeling' campaign
网页2016年1月20日 — Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'. The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke.
Coca-Cola overhauls marketing with new 'one brand' campaign, 'Taste …
网页2016年1月19日 — Coca-Cola is debuting a new “one brand” approach and global marketing campaign meant to unite its Coke trademark brands under the new tagline “Taste the Feeling.” The major strategy overhaul comes as Coca-Cola also looks to drive revenue growth rather than volume growth, which has slowed or even dropped in recent quarters, particularly Diet Coke.