Once reliant on traditional methods like focus groups or surveys, market research is now at a crossroads. Newer tools for extracting insights, like social listening tools, have joined the array of market research techniques available. Here, we break down what market research is and the different methods you can choose from to make the most of it.

This guide outlines the core market research definition before looking at what it actually entails. ... These modern methods are a little different to traditional ways of consulting market research. Every method has its strengths and can be used alone or combined with others for better results. ... This gives a more complete picture of the market.

To make your market research way more structured and effective, I’m sharing a list of the most successful methods and techniques to take a deep dive into your market and take away the correct insights. With their help, you will explore market needs, meet user expectations and identify your niche.

This article provides an overview of 6 different type of market research methods, including secondary research, surveys, focus groups, interviews, observational research, and experiments.

Various market research methods can be used, such as interviews, ethnography, survey research, social monitoring, and customer journey research. Here are some of the characteristics you should understand through consumer insights research: