Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’
2023年5月2日 · Jim Beam launched a global brand campaign “People Are Good For You” on Monday (May 1) to promote a refreshed visual identity and brand theme, according to a press release. A new spot in 15-, 30- and 60-second versions is set to the song “Sweet Caroline” by Neil Diamond as a bar full of people sings along, emphasizing the importance of ...
JIM BEAM® LAUNCHES NEW GLOBAL BRAND CAMPAIGN: …
2023年5月1日 · The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand's strategy to reinvigorate and drive an...
Must-see new ad campaign for Jim Beam - Drinks Digest
2023年5月10日 · Jim Beam has launched a new global ad campaign featuring one of the world’s most iconic connection songs – Neil Diamond’s “Sweet Carolina”. The campaign celebrates the notion that “People Are Good For You.” It includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging.
Jim Beam® Launches New Global Brand Campaign: People Are …
Jim Beam, the world’s number one bourbon and enduring American icon, announces the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.”. The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy ...
Jim Beam reveals new look in campaign featuring 'Sweet …
2023年5月1日 · A woman walks into a spontaneous barroom singalong of “Sweet Caroline” in a spot that kicks off a new global ad campaign for Jim Beam. The “People Are Good For You” campaign also includes ...
Jim Beam Launches New Global Brand Campaign: People Are …
2023年5月2日 · Jim Beam, the world’s number one bourbon and enduring American icon, announces the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.”
Jim Beam Goes Sweet in Cheery Bar Ad | BrandlandUSA
2023年5月9日 · The promotion includes a new Jim Beam visual design, created in partnership with the branding and design agency Turner Duckworth, a firm that recently updated the Campbell’s soup can without incident. Turner Duckworth took an evolutionary approach with the brand, updating the packaging, yet doing it it in a way that no-one would notice for ...
Jim Beam Rolls Out New Brand Campaign - Fred Minnick
2023年5月1日 · Jim Beam announced the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.” The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an emotional connection between Jim ...
Jim Beam Launches New Global Campaign “People are Good for …
2023年5月1日 · Jim Beam and Leo Burnett launch new global campaign, that uses the power of human connection to drive emotional connection with the next generation of consumers. Jim Beam, the world’s number one bourbon, has brought people together for more than two hundred years as an accessible spirit that’s made for everyone.
Jim Beam sings ‘Sweet Caroline’ for new ‘people are good for you ...
2023年5月4日 · Sweet Caroline has recently found popularity as an England football stadium singalong tune, so much so that it seems strange to hear it as the soundtrack for a very American campaign for Jim Beam whiskey. There’s not much to the ad – it’s your basic singalong in a crowded bar – and there’s no reason