Digital Content Next (DCN)
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Overview - Digital Content Next
About DCN / Read our Trust Principles. Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
Research - Digital Content Next
As the election nears, news concerns intensify. October 8, 2024 misinformation, news, news consumption. Advertising. Audiences value news. Here’s why advertisers should too. October 2, 2024 digital advertising, news. Research. Journalists are burning out. Media leaders can help.
DCN’s media industry must reads: week of November 14, 2024
4 天之前 · This week's digital media industry must-read news stories curated by DCN, the only trade association that exclusively serves media companies. November 14, 2024 | By Michelle Manafy, Editorial Director – DCN @michellemanafy. Here are some of the best media stories our team has read so far this week:
Research Archive - Digital Content Next
2024年10月28日 · Even when unintentional, media bias can do measurable economic harm to entire nations, new research indicates. The economies of African countries are negatively impacted by media bias to the tune of 4.2 billion U.S. dollars in inflated interest payments annually, according to The Cost of Media Stereotypes to Africa.The study by Africa No Filter and Africa Practice reveals that by reinforcing ...
InContext - Digital Content Next
In a fragmented video landscape, viewers start online. November 4, 2024 | By Rande Price, Research VP – DCN audience acquisition, content discovery, digital video, FAST, SVOD. Incontext Revenue.
About - Digital Content Next
Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital media companies.
DCN Research - Digital Content Next
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior. September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage. Research.
Industry Research - Digital Content Next
October 8, 2024 | By Suzanne S. LaPierre – Independent Media Reporter misinformation, news, news consumption. Advertising. Audiences value news. Here’s why advertisers should too. October 2, 2024 | By Natalie Bastian, Global Chief Marketing Officer – Teads digital advertising, news. Research. Journalists are burning out.
Get to know Gen Z's media habits - Digital Content Next
2021年9月14日 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content.