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Read of the day 3 min read. AI can aid financial services insight. Applications of AI can help to predict vulnerability in the financial services sector, but relying on technology to help people make financial decisions can also be detrimental, according to the recent MRS Financial Services Research conference.
Market Research Industry Report 2023 | Research Live
Our industry reports brings together the latest MRS League Tables, revealing the best-performing research agencies, combined with highlights from the MRS Industry Survey.The report also contains interviews with clients and the fastest growing agencies. The 2024 report includes:
Market Research Industry News | Latest news & breaking headlines ...
News. Government wants more evidence to support its online safety aims. The government has outlined its priorities for online safety, including more research into the impact of technology, including social media, on young people.
Global ad spend expected to reach $1tn | News | Research Live
22 小时之前 · GLOBAL – Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection from Warc. The study found that global ad spend is expected to grow 10.7% in 2024 to a total of $1.98tn, equivalent to an additional $104bn in investment from ...
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Research Live is the world's leading source of industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals.Covering the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy.
Gen Z and the search for control | Feature | Research Live
2024年10月23日 · The world's leading job site for research and insight. Spalding Goobey Associates Associate Director – Quantitative Research – Strategic Insight Consultancy
Review of the decade: how has research changed in the past 10 …
2019年12月20日 · With a new decade on the horizon, it is time to reflect on the shifts that have taken place in the industry since 2010. We asked a cross-section of the industry: what has had the biggest impact on market research in the past 10 years?
How can researchers get the most out of AI? | Feature
2024年1月23日 · Asking the right questions, keeping the person at the centre, and training AI in insight are key in applying AI in research, according to speakers at last week’s AI: Powering up consumer insights conference, held virtually by the Market Research Society.Research Live rounds up a few highlights from the day.. AI, particularly generative AI, …
Terms of engagement: Understanding the role of language in …
1 天前 · Work to examine the public’s preferences for language has underscored the importance of researchers carefully considering the terminology they use about people in social and market research. By Katie McQuater. Words matter. Language can help people feel understood and heard, but it also has the ...
Market research opinion & analysis | Thought leadership from …
Research Live for expert opinion and analysis of the latest news and trends in market research.